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© Header photo by Brent Calis

DEFINING THE SHOOTING STYLE

 

If there’s one way that professional photographers will not budge on , is their style. There’s a good reason for this : Their shooting style is usually INATE and based on how they were thought photography. It’s based on how their “artistic eye” works. It’s how they see the world and can reflects their personality and their personal moods/state-of-mind. It’s not something that you can change overnight. Forcing a photographer to venture away from their normal shooting style will only result in hesitation and stress in your photographer which will make them miss a lot of moments. You DO NOT want that on your wedding day. It’s just money down the drain if you do. If you have never taken the time to really look at photography though, it’s difficult to know exactly what shooting styles are out there.

In this section, we explain the styles of this website.

Airy: Bright and light photos. Will often be compared to film photography but in the digital format. Tones usually include colder colours (like blues and teals). A popular look usually seen a lot of Pinterest. It is bright, soft and romantic. It can be characterized by overexposed or “blown out” skies  as well as shooting in shady areas for beautiful even soft lighting. This shooting style often includes a lot of details as well to be able to create a cohesive “palette” of colours of your whole wedding day. Although this is technically a retouching style as well, You need to be shooting a very specific way to achieve these types of photos.

Candid : A very popular genre of photography. Moments captured spontaneously as they happen is known as candid photography. The subjects are usually not aware of the photographer, so they appear very relaxed and “themselves”. Photographers in this style usually use zoom lenses so that they can stay further back and still capture a moment. They will often bring their own lighting to receptions and have methodical plans to be able to capture candid moment.

Conceptual : In terms of conceptual/fine art photography, we can create our own fiction with characters in made-up environment. However, the photographer needs to have a vision of what their picture will look like, as this genre is all about an emotion, an idea or a message. The photographer tries to convey a message through his image. Its purpose is to stimulate creative thoughts and encourage experimentation with new ideas going beyond a simple photograph. There should be a significant photographic content, and inclusion of mixed media of any kind (photocopy, paint, transfer, digital etc) is welcome. It can be a collage or a montage and often includes more than a photo pasted into one photograph. The use of photoshop is crucial here. 

Editorial/Creative : Editorial photos are closely related to a more “fashion” approach. Subjects are often posed and tend to have a more serious expression. They are fashion photographs in a more lifestyle manner. Photographers with this style use advanced off-camera flash (or lighting in general) and could use editing techniques (photoshop) to create visually impactful and awe-inspiring images. It could include wide posed shots, and HDR photography, and slow shutter speeds. 

Documentary : Pictures that form a photo-story come under this style. It is about a particular subject (the couple) or a story (a marriage) that a photographer wants to highlight. They are objective photos (not attached to the photographer’s emotion). Often used in wars, social issues, science and so on. Photographers in this style want to chronicle significant events, for instance, the life of a person. They tend to spend some time with the person; chat; listen and capture what comes naturally. They try and capture a lot of details and let your pictures tell a story. 

Film : Pretty straight forward. Photos caught on film.

Hands-on : A style where the photographer will not only be there to capture the story of the day but also take the extra step to make the subject feel extra comfortable. This photographer will be expressive and will direct its subjects most of the day. The photographs will most likely be very candid regardless but created with the help of, perhaps, a joke or reassurance from the photographer.

Photojournalistic : This photography is similar to the documentary genre. It’s less about a person but more about an event.  Photojournalism is not about shooting unexpected events, but about capturing unexpected moments at events that are planned. It is serious unedited journalism and a person needs to plan it right to be at the right place and at the right time.

Modern : This new style is taking on the wedding industry by storm. Some people call it “emotional photography”. Photographers in this style like darker moods, lots of shadows, silhouettes, and distant subjects. they will often go out of their way to create intimate portraits that bring you into the moment with the couple. You won’t see a lot of smiling in portraits in this style.

Traditional : The older way of doing things. That doesn’t make it bad in any way. It’s just a different style. Traditional portraits are often extremely posed (especially the placement of the hands) and take more time to place and produce. They are generally portraits.

It’s important to note that shooting styles and retouching styles are very different. Just because someone’s photography is darker than usual doesn’t necessarily qualify them as Modern Photographers. A shooting style defines a photographer’s own personality and how they choose to interpret “moments”. 

 

THE RETOUCHING STYLE

 
Once you have determine the shooting style that you like, you can go over and compare those photographers’ retouching styles. Retouching styles could include colour-corrected (Lightroom only), highly edited (Photoshop), RAW (not edited at all), darker moods, airy, vintage tones, etc. This is where photographers really differentiate themselves. 

SUPERPOWERS

 
This year, we have introduced superpowers for our photographers. These are qualities that they have determine that they can do over anyone else on the website. They don’t mean anything in particular. They are just fun.

 

YOUR BUDGET

 

A lot of people will tell you different things when it comes to your budget (How much to put away and such). All we can say is: Don’t plan a big wedding unless you can afford it. We will be the first people to tell you that this really will be the most magical day of your relationship but… it is *only* one day. Don’t put yourself in debt just because you think that’s what you should be doing. If your friends or family had big events, but you rather put a downpayment on a mortgage, do that. In the long run, people will get to enjoy your new home much more than a “party”. Also, it’s your wedding! Do it your way! We can’t stress that enough. Here’s how it does usually: most people will save up between 500$ to 1000$ a month (each partner) leading up to the wedding. If you have family that is willing to help, ask for a concrete amount and add it into your contributions. Ex: If you are getting married in 20 months and your mom wants to give you 5000$, that’s 25,000$ as a budget. Not bad! Take the time to think about this. 

Finding money for photography
Determine which vendor is the most important to you and shop before settling on a budget. Why? To give you an idea. Here’s a heads-up: Most professional vendors* charge between 2000$-5000$ each. If Photography is the most important thing to you (Isabella is obviously biased on this) then know that you need to reserve approx. 3500$ for that. On 25,000$ that’s 14%. Normally, food, reception, and decor will take up 48% which leaves you 38% for everything else. That means that you compromise on the dress, DJ, Makeup or Hair, etc. By compromise, we don’t mean buy cheap. We just mean maybe you’ll get your dress at Boudoir 1861 instead of Vera Wang.

 

COVERAGE TIME

 
Once you have picked a photographer style, you need to see if they offer the coverage that you need. Often, potential clients will find their PERFECT photographer and then turn away simply because they do not offer 12-hour coverage.  It’s important to understand however that, most of the time, you do not need your photographer to be there 12 hours. That’s just what your research has told you. Truth is, this all depends on how awesome your timeline is. Instead of turning away, ask your “chosen” photographer if they would manage to get everything that’s important to you within their suggested coverage time. They might work with you and plan a timeline that will 1) allow them to capture everything that your heart desires 2) allow you to save money because they are there less time. Often 8 or 10 hours is more than enough. 12 hours then becomes icing on the cake.

 

2 PHOTOGRAPHERS OR JUST ONE?

 

We get a lot of potential clients that specifically request 2 shooters at their wedding. Why? Because that’s what their research has told them to ask for. Guess what though? You don’t always need it. A common misconception is that having a second photographer at your wedding will mean MORE PHOTOS for you. However, that’s absolutely not the case. 

The job of the second shooter is :
– to back-up the first shooter by photographing the same moments
– to capture a different angle of important moments in case the first shooter misses it
– to assist the first shooter with placing dresses, details or people
– to take care of driving/parking/retrieving/whatever the first shooter can’t do because they need to keep capturing moment
– to keep the first shooter company

A lot of photographers feel perfectly comfortable doing all these tasks on their own. Some really prefer having someone there to help them through the day. Others will shoot alone but bring an “assistant” to help with bags and lighting but not with photography. 

After the wedding, the first shooter will go through the images and keep the best photo from the same “moments”. We call it culling through. The number of final images usually remains the same whether you have one of two shooters.

 

DID THIS HELP?

 

Hopefully this page has helped you better understand what to look out for when browsing our site. 

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